In Japan and the UK, Mobile Overtakes Desktops in Retail E-Commerce Transactions
Mobile has reached an important threshold in two countries, and is poised to do so in another, according to Criteo’s State of Mobile Commerce Report for H1 2016. Based on an analysis of more than 3,300 online retail businesses that account for $720 billion in annual sales, Criteo has determined that mobile devices […]
US Median Household Income Sees First Rise in Almost A Decade
The real median household income in the US was $56,516 last year, a 5.2% year-over-year climb that represents the first annual increase in median household income since 2007, according to a new study released by the US Census Bureau based on official national findings from the Current Population Survey.
Mobile Ads Contributing to Long Site Load Times, Affecting Engagement
It takes 19 seconds on average to load a mobile site’s home page over a fast 3G connection, says Google in releasing a report entitled “The need for mobile speed“, which also reveals that more than three-quarters (77%) of the sites analyzed took longer than 10 seconds to load. Slow load times can affect can […]
Advertisers Warm to Podcasts’ Receptive Audiences
More than 1 in 8 Americans listen to podcasts on at least a weekly basis, almost twice the share from just 2013, according to a recent study from Triton Digital and Edison Research. Now, two new studies indicate that advertisers are taking note of podcasts, which appear to have audiences that are receptive to ads.
Blogs, Videos Most Commonly Produced Content Marketing Types
Blogs are the most commonly produced content type by both B2B and B2C marketers, with 8 in 10 respondents from each group reporting their production, according to recent studies from Conductor. Videos are the next-most popular content type for both segments; both blogs and videos are among the most effective content types, per recent research.