Archives

We’re in the business of making professional videos and I guess like most industries that probably means we tend to spend lots of time looking at many other peoples’ videos, vlogs etc. Or maybe [...]

Okay the description may be a little misleading but when you watch the video the message certainly isn't. It's all about communication and how we so often get it wrong, whether it’s at work, at [...]

Many video marketers have traditionally relied on audience-based segmentation to better understand their consumers. These classifications, however, often have little to do with the constantly [...]

t’s something we all talk about regularly and we know in business one of the most important elements is the quality of service we are prepared to provide. Notice I used the word prepared, as I [...]

As somebody in the business of creating and producing professional videos for other businesses, from SMEs to corporate companies, I think it's vital to keep the most important person in the video [...]

Yesterday I had a potential new client contact me enquiring about our services. She discussed what she needed and what she didn’t need and it was all very clear. When I asked what sort of budget [...]

What if you could instantly purchase one of your favourite TV characters’ outfits? With shoppable video, that dream may soon be a reality. The concept of shoppable video has been in the eCommerce [...]

Here's another short, simple but very inspirational video from Tom O'Toole. It's one of those dilemmas that many business owners often face, especially if your business has transient staff. With [...]

Mobile has reached an important threshold in two countries, and is poised to do so in another, according to Criteo’s State of Mobile Commerce Report for H1 2016. Based on an analysis of more than [...]

Even though there is a massive push towards video on line and this doesn’t look like changing in a hurry, many people we chat with say they’re not sure how they would use video for their [...]